France’s Elysée Palace sold about €350,000 worth of souvenirs — many of them featuring the image and slogans of Emmanuel Macron — in just three days.
The presidential palace’s revamped online shop went live on Friday, selling everything from a €2 postcard of Macron standing in front of his desk to a €55 T-shirt emblazoned with the phrase Poudre de perlimpinpin (which means “fairy dust” and which Macron used during a debate with Marine Le Pen ahead of the election).
The sales were boosted by the opening of a pop-up shop in the Elysée’s courtyard at the weekend, the Guardian reported.
The palace said it now plans to expand its range.
“From 2019, products will be developed under licence by French brands and will be available more widely through their network of shops, sellers and their foreign exports,” the Elysée said in a statement. “This larger distribution will give greater exposure to the brand name, to the values of the republic, to French culture and its celebrated savoir faire.”
The Elysée Palace will take a 12 percent cut of sales, with the money going toward renovation of the palace, building work on which was completed in 1722.